Netflix Soars to New Heights: Record Stock Rally and Resilient Growth Amid Market Chaos

Netflix has reached an unprecedented milestone in its stock performance, marking 11 consecutive trading days without a single decline. This historic winning streak, capped with a 2% gain on Friday, sets a new company record and pushes its stock to the highest levels since its public debut in May 2002.

The previous best streak for Netflix was a nine-day run that occurred between late 2018 and early 2019. That rally included four straight days of gains, one flat day, followed by another four days of positive movement. This current surge, however, has shattered that record and signaled increased investor enthusiasm around the company’s long-term value.

Fueling this momentum is Netflix’s first-quarter 2025 earnings report, released on April 17. The company announced a 13% rise in revenue, beating expectations thanks to strong subscription numbers and growing advertising income. The report appears to have reassured investors of Netflix's evolving and profitable business model.

Adding to its appeal, Netflix has been one of the standout performers in the stock market during the initial months of President Donald Trump’s second term. Its stock has risen over 30% since mid-January, a period in which many companies have struggled due to ongoing trade tensions. Netflix’s digital entertainment model has remained largely untouched by tariffs and is perceived as an essential consumer service, even during economic downturns.

In stark contrast, legacy media companies have faced significant challenges. Warner Bros. Discovery has dropped nearly 10% in value, and Disney has fallen 13% since Trump resumed office. These declines highlight the shift in market favor toward digital-first entertainment platforms like Netflix, which are proving to be more adaptable and resilient in the face of macroeconomic instability.

Despite rising global uncertainty, Netflix is standing firm on its full-year revenue forecast, projecting between $43.5 billion and $44.5 billion. A company statement last month confirmed that there had been “no material change” to their business outlook. Co-CEO Greg Peters reinforced this stability during an earnings call, noting that, from an operational standpoint, no significant red flags have emerged.

Peters also emphasized that the entertainment industry has historically shown resilience during difficult economic periods. Netflix, he noted, has mirrored that trend—even with a shorter corporate history—by demonstrating strong performance during challenging times. This confidence appears to be echoed by investors and analysts alike.

On Thursday, JPMorgan analysts expressed optimism about further gains for Netflix, describing it as the clear global streaming leader and a future “global TV” powerhouse. They highlighted the upcoming May Advertising Upfronts as a potential catalyst for additional stock gains. Despite increasing subscription fees—now ranging from $7.99 to $24.99—Netflix appears to maintain strong customer value. Still, with the company no longer disclosing subscriber numbers, it remains to be seen how membership trends are shifting, as revenue becomes the new focal point for performance evaluation.